To convince anyone, it is often believed that one needs a Bachelor’s degree in psychology, an unshakable self-confidence, the charisma of Beyoncé and the eloquence of Ronald Reagan. It’s wrong.
At our scale and in everyday life, we can all infiltrate people’s brains, influence them and lead them to do what we want with little techniques of nothing at all. This is what we will learn with the theory of commitment and naturalization, (or how to convince anyone in 15 seconds).
1. Everyone is subject to the Theory of Commitment
Do not worry, it’s easy to understand.
Following his many works in the 1960s, the American psychologist Charles Kiesler defines Commitment in psychology as: “the link that unites an individual to his actions”. Basically, the idea is that only our actions engage us.
Individuals who have committed themselves for the first time often tend to pursue this commitment. If you have ever donated money to an association, you will probably do it again in the future. Same for someone who is used to doing service. If he has done you a favor once, he rarely refuses the next time.
The last example often speaking: when waiting for a bus you usually take to work but it does not arrive. We are often torn between going on foot or continuing to wait for this bus. It’s pure commitment: if you decide to walk without waiting for the bus, you are contradicting yourself. But also, would have waited all this time for nothing! The longer you wait for the bus, the more you engage and the harder it will be to go on foot. We talk about cognitive dissonance.
The reason for all this is quite simple: when you act, you validate a choice. The choice to lend money to someone, the choice to buy a particular brand and not another, the choice to wait for the bus. It is easier to reproduce this choice afterward (make service again, lend money again, continue to wait for the bus, etc.) rather than contradicting oneself and not starting again.
To influence and lead someone to do what is in your best interest, all you have to do is learn how to maintain commitment and make it stronger and stronger. For this, you can use the naturalization technique.
2. Manipulate with Naturalization Theory
If you have already been told: “It does not surprise me”, “I feel that it is in your nature to defend good causes” or conversely “it is not worthy of you” … it is that you have been faced with a manipulator!
Rest assured, this person may have wanted you well, and did not know that he/she used the naturalization technique. Unfortunately, other interlocutors have surely already used it on them wrongly.
Simply put, naturalization is about connecting a person with their actions, their behavior or even their work.
When the behavior of the “manipulated person” corresponds to your expectations, it must be considered that it is in their nature to do what he/she has done.
• Example of naturalization: A friend loaned you $50.
> To maintain the act of engagement and thus encourage him to lend you money in the future, the naturalization technique is to flatter his inner nature.
It will be necessary to say to him: “I knew that I could count on you, there is no more generous than you” or “I recognize you there, it is in your nature to help your friends!”
When the behavior of the person does not correspond to your expectations, it is called denaturalization. It is then a question of sanctioning negatively the act of the person to bring him to change of behavior.
• Negative example: you had planned a great evening but your friend crashed you at the last moment.
> To recreate the act of commitment that he has towards you, you simply denaturalize his behavior.
In other words, it will be necessary to say to him: “I do not recognize you there”, “to plant you at the last moment, it is not worthy of you”.
If your friend feels guilty enough, he will quickly question himself and say that his true nature is not to put rabbits on his friends at the last moment and, on the contrary, he is a reliable person. He will recover quickly and his behavior will change – as you wish. In short, you now know how to convince anyone.
Convince anyone, without being manipulated …
We all have high regard for our nature and our actions, and that is what makes our inner nature as important as the image we refer to.
Recognize that when you give money to a homeless man on the street, you immediately feel like a good person. Why? Because our act reassures and flatters our inner nature.
So, remember that if you are able to flatter your nature, there are a lot of bad people on this earth who can also do it … and lead you to act in their interest regardless of your will. More like this …